Starting up:
Your business, its products and services
Firstly you should consider your history and that of the business. If, for example, you have acquired an existing business, it will already have a trading history and operational structure. Even if you are setting up a new business, you will be bringing skills and experience to the business.
Then you need to consider the opportunities that you can see for the business. You should determine:
- the key features of your goods or services;
- how your product compares with those of your competitors, its benefits and disadvantages;
- any unique selling points; and
- why you think your business will succeed.
When you are starting up, you may initially be able to offer only a restricted range of goods or services, or to sell into a restricted market. You should, however, develop your vision for the future of your business.
Where next?
Within Developing your business idea…Within Starting up ...
General ...