Client profiles:
Gentle Dental Care
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As a family we place high value on our relationships with patients.
Imagine visiting the dentist to chill out and relax. Imagine a dentist where the waiting room resembles the atrium of a health spa and there is not a drill in sight.
The Jaffa family have, by their thoughtful and creative approach, managed to take all the fear out of a visit to the dentist. Coming to the dentist means being looked after and pampered.
Bernard Jaffa established his surgery in the heart of Belfast 30 years ago. A keen art lover he immediately commissioned local artist Gerard Dillon to paint a six-foot by eight-foot painting on the ceiling. This painting has served as a welcome distraction for generations of clients.
Several years ago, when the Victorian premises were renovated, an art gallery was installed on the first floor. It is now used for exhibitions of Picasso and Miro prints. The space is also used by aspiring local artists and to exhibit work for the prestigious Belfast Art Festival.
Bernard’s daughter Lucy joined her father in the practice after graduating in dentistry from Glasgow University. And son Adam (32) became practice manager after graduating in History and Politics.
As Adam told us: “I’m a people person and I like looking after the customers. As a family we place high value on our relationships with patients.” And this, just as much as the art, is what makes the surgery unique.
The initial consultation establishes the needs of the patient. Issues such as diet, long term illnesses, oral cancer and tooth structure are explored at the preventative clinic. This is followed up by the most up to date treatment available. Remedial work, unthought of ten years ago, is now possible. As Adam says: “Most things can be fixed to a high standard.”
Adam tells us that a visit to the dentist can transform successful, poised people into nervous wrecks! And this is where the Jaffa formula works best. The surgery offers a fast track clinic for busy people in a hurry.
Although the family work as a team they all have their separate needs. And this is where the service they receive from Cassons comes in. As Adam says: “Colin and Les have done a very good job in looking after us as individuals and as a family.”
Contact
Adam Jaffa
T: 028 9032 6795
W: www.gdconline.co.uk
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